Site icon How to make money Blogging

Best SEO Tools to Rank on Google

Check out our list of the best free SEO tools that can boost your organic rankings on Google & Bing and can lead to immediate gains in your marketing today.

Last Updated on January , 2022 by Ray Phelan

SEO is one of the most important digital marketing skills, yet some say it takes the longest to master.How to use SEO tools to rank on google

Whether you want to start a blog, eCommerce brand, or SaaS company, you need website traffic. And to get organic traffic, you need to rank on Google for specific keywords.

So whether you need to perform keyword research, audit your website, do competitive research, or just want to see how well you rank on Google, you need to use one of the best SEO tools.

In this post, I ranked and reviewed the best SEO tools like Ahrefs, SEMrush, and Moz so that you can raise your SEO game this year. 

Let’s get to the list.

Disclaimer: This article contains affiliate links that I receive a small commission for at no cost to you. However, these are merely the tools I fully recommend when it comes to SEO. You can read my full affiliate disclosure in my privacy policy in the footer.

Table of Contents

What Are the Best SEO Tools?

Here are my picks for the best SEO tools to increase your web traffic.

1. SEMrush.

SEMrush is a leading competitor analysis tool that helps users evaluate their competitors as well as their own content. It provides robust metrics and allows users to get top-performing pages, content, and keywords.

SEMrush has been successfully helping many website owners and eCommerce entrepreneurs to understand the SEO strategies of their competitors. This makes it one of the most popular SEO tools among small and medium-sized enterprises.

The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and much more.

KEY FEATURES:

PRICING:

SEMrush offers three paid plans. The Pro plan is $99.95, the Guru plan is $199.95, and the Business plan is $399.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.

USED FOR:

CONS:

Get started with SEMrush today.

2. GrowthBar.

GrowthBar is one of the easiest to use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, Google Ads data, and even Facebook Ads.

GrowthBar is a Google Chrome extension that enables you to cover all your SEO needs right from the Google search engine results page (SERP). So it’s lightning-fast and 100% intuitive. If you can Google search, you can use GrowthBar!

Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers. But GrowthBar counts bigger companies like Minted, Okta, Bill.com, and Teepublic among its customers as well.

KEY FEATURES:

PRICING:

You can test out GrowthBar for 5 days for free, before upgrading to a paid subscription.

USED FOR:

CONS:

Get started with a 5-day free trial of GrowthBar.

3. Ahrefs.

Ahrefs is one of my favorite SEO tools on the market. Not only is it the second-fastest web crawler (only behind Google) but it has the best user interface out of all tools on this list.

It’s primarily used for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites.

Users then use that extracted data for link building, keyword research, SEO strategies, rank tracking, and content marketing. 

I use Ahrefs every day to check on new backlinks, my keyword’s search positions, and check out competitor insights.

I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases.

All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide.

KEY FEATURES:

PRICING:

You can test out the product by opting for the 7-day trial for $7. After that, you can upgrade to the subscription plans start from $99 and range up to $999.

USED FOR:

CONS:

4. Advanced Web Ranking.

Advanced Web Ranking is a great SEO tool for teams looking to track a large volume of keywords. Its ability to track keywords on a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and in-house teams.

This tool can also track 3,000 search engines and more than 170 countries, with support for not just Google, but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs a deep competitor analysis that includes metrics like market share, estimated visits, and new competitor discovery.

KEY FEATURES:

PRICING:

Advanced Web Ranking has four paid plans and all come with a 30-day free trial. Plans increase in price by providing more “units”, which allow you access to a higher volume of keywords to track.

USED FOR:

CONS:

5. Sitechecker.

Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. You simply input your website URL and click analyze. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more.

KEY FEATURES:

PRICING:

Sitechecker has three main pricing plans starting at $29 per month. Their $29/month Startup Plan provides you the ability to use their website checker on 5 websites, 5,000 URLs, 500 keywords, and 5,000 backlinks. Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track. 

USED FOR:

6. Authority Labs.

Authority Labs is another highly useful SEO tool that comes with a super-easy user-friendly interface. With Authority Labs, you can easily set up multiple sites and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser target your audience.

Users can also track the SEO campaigns and strategies used by their competitors in the market.

KEY FEATURES:

PRICING:

Authority Labs offers four different pricing plans. The Plus plans costs $49, and the Pro plan is $99. Other more advanced plans include Pro Plus at $225 and the Enterprise plan at $450. Apart from this, you also get a 30-day free trial; no credit card required.

USED FOR:

CONS:

7. Serpstat.

When it comes to SEO and digital marketing solutions, Serpstat is a one-stop-shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.

The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.

KEY FEATURES:

PRICING:

Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The Lite plan costs $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.

USED FOR:

CONS:

8. Long Tail Pro.

Long Tail Pro is a keyword research tool that helps you explore less competitive keywords. These keywords can help you acquire high-converting online traffic, whatever your niche.

It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score. This SEO tool is perfect for beginners and startups.

KEY FEATURES:

Here’s how the Long Tail Pro works:

PRICING:

Long Tail Pro offers three different pricing plans along with 10 days of the money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.

USED FOR:

CONS:

9. SEObility.

SEObility is a powerful all-in-one SEO software that helps you monitor your website, which comes in handy in SEO optimization. With its daily updates and link building tools, SEObility helps entrepreneurs improve their search engine rankings with ease.

On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links.

KEY FEATURES:

PRICING:

The Basic plan, designed for beginners is available at free of cost. The Premier plan designed for professional websites is available at 30 days of a free trial. After the trial, the plan costs $50 every month. The final Agency plan is $200 and is perfect for large websites and agencies.

USED FOR:

10. SEOquake.

SEOquake is one of the most powerful SEO tools and browser plugin that offers numerous SEO metrics. It is especially useful when it comes to content marketing as it quickly gives detailed information on any website.

It provides essential metrics, such as: 

KEY FEATURES:

PRICING:

Entirely free of cost.

USED FOR:

CONS:

11. SEOptimer.

SEOptimer is an easy-to-use and straightforward SEO audit tool that helps you improve your page ranking. It excellently performs on-page optimization and off-page link building.

KEY FEATURES:

PRICING:

The pricing plans include one plan for the websites and two programs for digital marketers. The DIY SEO plan for sites costs $19 per month. On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively. You also get a 14-day free trial.

USED FOR:

CONS:

12. LinkMiner.

LinkMiner by Mangools is a highly effective backlink checker tool that helps you identify broken links. On top of that, it provides you with information like DA, Facebook likes, backlinks from Ahrefs, Moz, and more.

KEY FEATURES:

PRICING:

Initially, you get a 10-day free trial. After that, the paid plans start at $29 per month and range up to $79 per month.

USED FOR:

CONS:

13. Pitchbox.

Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you get in touch with influencers and bloggers, which ultimately provides you with substantial link building opportunities.

KEY FEATURES:

PRICING:

Pitchbox takes a fully-customized approach to their pricing. You simply schedule a demo and then their team provides you with a custom monthly price. 

USED FOR:

14. Google Search Console.

If you want to elevate your website’s Google ranking, then what’s better than leveraging Google’s SEO tool itself?

Google Search Console (formerly Webmaster Tools) helps you understand Google’s perspective of your website, measure the site’s search traffic, and fix issues related to your sitemap and indexing. By providing multiple data points and suggestions, Google Search Console is the backbone of your SEO. Note: Bing Webmaster Tools should be used in unison with this tool.

In addition to the Google Keyword Planner which runs through Google AdWords, Search Console is a must for every website. You can easily install this tool on WordPress with the Yoast SEO plugin.

KEY FEATURES:

PRICING:

Free of cost.

USED FOR:

CONS:

15. Moz.

Moz is, without any doubt, one of the best SEO Tools in the market. From site auditing to rank tracking and from backlink analysis to keyword research, there’s not much that Moz cannot do. It provides you with industry-standard metrics and various page optimization suggestions.

You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser.

KEY FEATURES:

PRICING:

Moz offers a 30-day free trial. The paid plans start from $99 per month and range up to $599 per month.

USED FOR:

CONS:

16. Ubersuggest.

Ubersuggest needs no introduction. Created by the marketing guru Neil Patel, this SEO tool holds a stellar reputation in the industry.

It is basically a free keyword research SEO tool that helps you find numerous long-tail keywords to increase your content’s outreach.

KEY FEATURES:

PRICING:

Free of cost.

USED FOR:

CONS:

17. SpyFu.

SpyFu allows users to find the most profitable keywords used by their competitors. It also shows every ad campaign run by the competitors and their organic searches.

KEY FEATURES:

PRICING:

SpyFu offers three different pricing plans with unlimited access to search results. The pricing plans start from $33 per month and range up to $199 per month if billed annually.

USED FOR:

CONS:

18. WooRank.

WooRank is an automatic website review tool and SEO strategy checker. It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales.

This SEO tool is perfect for everyone, be it digital marketers, webmasters, and agencies.

KEY FEATURES:

PRICING:

WooRank offers three different plans and a 14-day free trial. The Pro plan costs $59.99 per month, the Premium plan is $179.99 per month, and the Enterprise plan is $249.99 per month.

USED FOR:

CONS:

19. Fat Rank.

Fat Rank is an amazing Google Chrome extension that helps you find out where your website ranks on Google. Moreover, it allows the users to quickly download the CSV reports from both the Fat Rank mobile app and Chrome extension.

KEY FEATURES:

PRICING:

Free of cost.

USED FOR:

CONS:

20. Siteliner

Unlike other SEO Tools on this list, Siteliner does not come with additional bells and whistles. That said, it is still a powerful tool that allows website owners to run a thorough check on their website. It helps you find issues, such as broken links, duplicate content, and more. This helps them improve the quality of their website(s), which ultimately results in boosting their search engine rankings.

KEY FEATURES:

PRICING:

Siteliner offers two different pricing plans. The “Siteliner Free” is free of cost and allows you to analyze up to 250 pages per month. The paid version, called the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages in a month.

USED FOR:

CONS:

21. Screaming Frog SEO Spider.

Screaming Frog is one of the best SEO Tools that help you perform super fast website audits. You just have to enter the URL of your website, and it will start crawling to find any broken links, missing tags, duplicate content, and so forth. Hardly any error goes unnoticed by Screaming Frog.

KEY FEATURES:

PRICING:

Screaming Frog is available free of cost but only if you want to crawl up to 500 URLs. Otherwise, you can upgrade to the paid version that costs £149 per year.

USED FOR:

CONS:

22. Seed Keywords.

Seed Keywords allows website owners, bloggers, and influencers to find the most valuable keywords to increase their search engine rankings. Users can find the most suitable keywords for their websites by creating a search scenario for a particular query.

Here’s how it works: 

First, create a scenario, which is nothing but asking a question.

Example: “if you have a faulty PC and you need to get it fixed. What would you search for?”

After that, the tool will provide you with a unique URL that you need to share it as many people in your vertical as you can.

Next, you will have people answering your query, which means now you have a vast list of search terms from real-life users.

KEY FEATURES:

Create a Scenario – Helps generate unique URLs by creating a unique scenario according to the need of your website.

Seed Keywords – Provides different seed keywords to the users at free of cost.

PRICING:

You don’t have to pay a single dime. No hidden cost.

USED FOR:

CONS:

23. Mangools

If you want an all-in-one SEO tool within a small budget, then Mangools has you covered. It comes with a suite of five different SEO tools that can help you with keyword research, SERP analysis, rank tracking, and link tracking.

Unlike most SEO tools, Mangools doesn’t offer extra features that you’ll probably never use.

KEY FEATURES:

PRICING:

Mangools offers three different pricing plans for businesses of different levels. It also provides a 48-hour money-back guarantee and a 10-days free trial. The Basic plan costs $29.90 per month, the Premium plan is $39.90, and the Agency plan is $79.90.

USED FOR:

CONS:

SEO Tools FAQ.

How long does SEO take?

It typically takes 3-6 months to see results from your SEO efforts. If you just started a blog and your website is brand new, it will take longer to index than a reputable, high Domain Authority (DA) site. For example, it took me about eight months to get my first 100,000 monthly visitors. 

Now that I have a higher DA, I can write a new page, index it, and it can appear on page 2-3 of Google on the same day. Overall, the key is to treat every blog post like a long term investment and make regular updates to improve your search rankings.What is the best free SEO tool?

There are a lot of free SEO tools out there, but they don’t have as many helpful features as paid alternatives. However, if you want to monitor your SEO and do keyword research for free, you can try one of these tools:
1. Google Keyword Planner.
2. Moz Link Explorer.
3. Google Trends.
4. Google Analytics.
5. Google Search Console.
6. Keyword Hero.
7. Screaming Frog.Can I do my own SEO?

Yes, you can manage your own SEO if you are well versed in SEO strategies. I do all of my own SEO for this blog – I launched last year and now write to 300,000 monthly visitors, so it’s definitely doable. 

Here are the steps to do your own SEO:
1. Read SEO blogs and take courses to improve your skills.
2. Know your target readers.
3. Do keyword research to find valuable keywords to write about.
4. Write your pages and blog posts with SEO in mind. 
5. Build Domain Authority (DA) with backlinks from guest posts and link building outreach. 
6. Understand how to use Google Analytics to monitor your traffic.How much should I spend on SEO?

If you want to hire someone to help you SEO, the price can range from $75-150 per hour for an SEO expert ($750-$1,500 per month). High-end digital marketing agencies may charge up to $20,000 per month for complex jobs for large websites. Additionally, SEO tools are either free or cost around $99 per month. The first step to know what to spend on SEO is to calculate your return on investment (ROI) based on your website and niche.Is SEO difficult?

Yes, SEO is difficult because it requires knowledge across multiple disciplines and search engines are always changing and updating their algorithms. To be successful at SEO, you need to build Domain Authority (DA) for your website with link building efforts. You also need to understand how to write content that ranks and be an expert in keyword research, writing, content marketing, WordPress, and more.

Conclusion:

Using the top SEO tools can quickly improve your keyword research and search engine rankings. 

When choosing a tool, make sure to look into the exact features you need (and cost) before making a final decision.

Whether you’re a blogger, SaaS company, or local business, SEO tools are 100% necessary to compete on search engines. 

Most of these tools come with a free trial so you can test them out before making your final decision.

Which SEO tools do you use? Let me know in the comments below.

Last Updated on February 28, 2021 by Ray Phelan

Ray Phelan is a full-time blogger and affiliate marketing expert. Join Ray and 500,000 monthly readers https://empiredigitalagency.com to learn how to scale your influence at startup speed. Before starting this blog, Ray was a dealer principal and digital marketing team for startups and reviews the best software to run your online business. He has been featured in over 100 publications, including Forbes, Business Insider, and Entrepreneur. Read more about Ray here.

Exit mobile version