How I Built a 7-Figure/Year Blog
The Money Blog Growth Engine Story
I started EmpireDigitalAgency.com, my blogging business, as a side project while working full-time as a Digital Marketing Director in the tech industry.
I started my blog in 2019 with zero content, zero links, zero subscribers – zero everything.
I took what I learned in the startup world and applied it to my brand-new website. I wrote articles, built links, tested, tweaked, and I tried a lot of different things. Ultimately, I stumbled across a formula that worked. And in fact, it worked so well that my blog became one of the fastest-growing websites ever created.
Today, I write to over 500,000 monthly readers and make over $200k per month – all from this one website.
Learning how to build and scale my blog is one of the most important decisions I ever made – it has helped me:
- Quit my job within 6 months
- Pay off all of my student loans
- Invest hundreds of thousands of dollars and build real wealth
- Travel and live all over the world
- Create my own schedule and spend more time with the people I care about
- I finally stopped trading time for money
My life is completely different than it was when I started my blog a little over two years ago.
And here’s the truth: I’m no different than you.
I started my blog in 2019, but just 7 years ago, I was working at a pizza place making $9 an hour. Back then, I was broke, miserable, drinking too much, and saw this as my all-to-certain future. I had heard about passive income, even listening to podcasts, reading books, and trying (and failing) to build online businesses.
It was only through my career and working for startups that I finally learned all of the pieces of the puzzle to make it work.
I want to teach you every single detail that I learned so that you can live your life on your own terms.
I started planning Money Blog Growth Engine in November 2020 and developed this course over the course of seven months.
I hired a course creation expert, spent $50,000 of my own money, spent months analyzing the best way to teach this discipline like a college course, and traveled to Austin, TX to shoot the video content. Then we spent months in the editing booth finalizing the content and preparing the course materials.
In June 2021, Blog Growth Engine officially went live.
And today, we have over 300 students enrolled in the course and participating in the private community.
The Problem With Blogging Advice
First, let’s face it: most Internet marketing advice is misleading. You’re sold the dream of passive income from “gurus” who started over 10 years ago. Well, guess what?
The Internet has doubled in size – the same rules from 2010 simply don’t apply anymore.
- Blogging and SEO are more competitive today
- Picking the right niche is difficult
- And making money can take forever if you waste time on the wrong, outdated tactics
So what’s the solution?
If you’re ready to put in the work and want to build a true passive income business in the 2020s, this course is for you.
If you’re interested in treating this as a hobby, blogging about your passions, or want a get-rich-quick scheme, you’re wasting your time here.
My course is a step-by-step framework to start and scale your profitable blogging business in the quickest timeframe possible.
The good news is that anyone can do it, it costs barely anything to get started, and you don’t have to sell your soul to the content creation machine.
This solution to this blogging problem spans four disciplines: content, link building, blog monetization, and discovering the unique brand of you.
The Content Assembly Line
Let’s face facts: most people aren’t good writers and getting traffic is only getting harder.
Plus, after working a long day, do you really want to fire up that laptop and write hundreds or thousands of words? Hell no.
That’s why I created a solution to this problem that I call The Content Assembly Line. This is a systematized way to publish more content in less time.
Henry Ford invented the assembly line – a manufacturing process involving a series of steps until a final product is completed.
Writing content is no different.
To create monetizable content and compete with brands, you need to assemble content, not write it. You need to use templates, SEO tools, and AI to quickly create and publish content at scale.
And as a business owner, you get to direct your content assembly line along a series of simple steps like keyword research, outlines, content assembly, publishing, updating, and ranking.
With the content assembly line, you can be as hands-on or as hands-off as you’d like, making progress on your blog without your direct involvement, being like Henry Ford, not a tortured writer.
The Link Building Machine
I don’t care what anyone says, blogs 100% need backlinks from other websites in order to have any authority online. Backlinks are a true sign of trust in Google’s eyes and help your content rank faster.
However, there’s a problem.
Valuable links can be really hard to get. I mean, they take real work.
Plus, there are a ton of link building “tactics” and “strategies”, but very few bloggers have found real success. SEO articles have also been claiming “guest blogging is dead” for the last 10 years.
But what if there was a new way to do link building?
What if you could accelerate and scale your blog’s backlink profile with less work? What if you weren’t just getting links from guest posts, but from sites and articles of your choosing based on leverage and real relationships?
I call this new method The Link Building Machine.
This is a brand new framework that shatters traditional methods and amplifies your link building – guest posts are the engine and partnerships are the fuel. And when you ignite both of these disciplines with the right outreach, the right messaging, the right real-world relationships, (and getting the right links based on the right metrics), you can scale your authority like never before.
I’ll show you exactly how I built thousands of backlinks to my new blog and grew my Domain Rating from 0 to 78 in one year.
Your Blog Monetization Timeline
Anyone can launch a blog, but very few ever get to monetization. And this isn’t from a lack of passion or work ethic, it’s by wasting time on the wrong strategies.
Here’s the truth: your content, link building, and monetization efforts all need to be cohesive and coherent from day one.
You need to build a real business.
Would a real business just create random assets or products with no idea how they’re gonna make money from them? No, but that’s what’s been taught in blogging. They say, start with a passion, write based on some keywords in a report, and eventually, you can make money with ads, lead magnets, digital products – the list goes on and on.
To compete in blogging today, you need to think like other large blogs that might have 100 or more employees. How are these blogs being monetized?
And what can we replicate, not with 100 employees, but with a brand of one?
Here’s the good news: Blog monetization is actually easy and you don’t have to get it 100% right at the beginning.
Unlike traditional niche site advice, building the brand of you is about testing, tweaking, making real business decisions based on real data, and discovering your niche over time.
Monetization is like the top rung of a ladder – it’s the final byproduct of choosing the right niche, the right keywords, the right link building efforts, and the right affiliate programs.
And there is a clear path to monetization for everyone.
Blog Growth Engine: What Blogging Is and Isn’t
Blogging today is not writing. It’s not a passion project. It’s not a broad approach or creating a tiny niche site based on some numbers in a report. It’s not a way to write diaries or update an audience on social media.
It’s not about “trying” Pinterest traffic, Facebook ads, or writing about your passions and then trying to monetize your blog down the road.
Here’s what it is:
Blogging in 2021 is scaling your efforts to compete with brands. It’s being a business owner, not a writer.
Blogging is monetizing the collective consciousness of Internet searchers by owning the digital real estate of search engine results pages (SERPs).
Blogging is optimized content, strategic link building, scaling your authority with real relationships, and being a true force in your industry.
It’s a personalized, new, but foundational digital marketing strategy to create true online wealth in this digital age.
What Exactly is Included in the Course?
1. Niche selection and the brand of you
In module 1, you’re going to find the unique brand of you. We’ll also introduce you to the authority flywheel, which is a framework to scale your online authority and influence in any niche.
In module 2, we cover the mindset needed to start a blogging business, including dealing with imposter syndrome, fighting the devil on your shoulder, and how to forge ahead fearlessly with your online business.
3. Blogging Like a Startup
In the third module, we cover blogging like a startup principles. This includes lessons from The Lean Startup, going over the startup mentality, and then we’ll introduce you to the concepts of pivoting and the idea of feedback loops, showing you that a blogging business runs on data.
4. Decoding Search Intent
This module includes how search engines work, the power of capturing Google traffic, and how to deconstruct searches and the competition to begin to understand exactly what you’re going to writ
5. Your Minimum Viable Website
Here’s where we start building your website. This is an exact, step-by-step series of videos showing you exactly how to set up your blog, including the hosting, the theme to pick, the exact plugins you need, how to tweak every setting – basically every little detail to get your website launched.
6. Keyword Monetization
This module includes how to do keyword research step by step, exactly what to look for to find monetizable keywords, and you’ll uncover the first keywords that you’ll start targeting. We’ll also cover the keyword research matrix. By the end of this module, you’ll have a new instinct to quickly and instantly spot keyword opportunities in the real world.
7. Blog Content Creation
Here, I show you the content assembly line method and how to assemble (not write) posts. You’ll also get the exact templates to start your posts from – how-to posts, affiliate list posts, reviews, comparisons – you’ll have the perfect framework for it all.
8. The Link Building Machine
This is where we cover the advanced tactics you need to scale the number of backlinks to your new blog, including how to scale guest posts and link building partnerships. We cover the new gold standard link building methods that no one else is currently doing.
9. Affiliate Marketing and Blog Monetization
Here, we’re going to cover your blog monetization timeline, how to plan your early affiliate content and start making affiliate revenue. Then we’re gonna get into advanced affiliate tactics taught nowhere else – how to get accepted into more programs, how to negotiate higher commission rates, how to play brands off against each other, how to rank brands in a list post, and a lot more.
10. Scaling and Outsourcing Your Blog
In this module, we go over how to scale and outsource your blog and how to maximize the use of your time to make the most progress (and money) in the shortest time frame possible. This includes your full scaling team, how to scale with or without a budget, and the main things to focus on daily when running your blogging business.
Access All of My Blogging Secrets
The Authority Flywheel
A foolproof system to scale your online authority based on your identity, expertise, and the market. The authority flywheel hones in on your niche and creates a snowball effect that leads to more traffic, revenue, and partnerships.
The Brand of You
A unique and personalized niche selection process that allows you to hone in on your niche over time, discover your market value, and build a true brand around your digital identity. Much like your identity changes and evolves over time, the brand of you gives you the freedom to pivot, adapt, and forge your own path to monetization.
Your Minimum Viable Website
Based on startup principles, your minimum viable website is an over-the-shoulder, step-by-step walkthrough to get your site up and running. This includes the exact theme, plugins, and settings to run the most efficient WordPress tech stack at the lowest cost.
Keyword Monetization Matrix
Not all keywords are created equal. This unique matrix helps you discover which keywords to target based on search volume, intent, and revenue potential so that you know exactly which keywords to target to maximize revenue.
The Content Assembly Line
A systematized blueprint to assemble and publish more optimized, high-ranking content in less time. The content assembly line utilizes SEO tools, templates, and AI to make content creation easier so you can make money faster.
The Link Building Machine
I grew my Domain Rating from 0 to 78 in under a year by creating a new link building system. This link building machine is based on partnerships, relationships, guest posts, and trades so that you can get more high-quality links in less time.
Your Startup Scaling Formula
In 2019, I published over 80 articles on my blog and over 80 guest posts on other authority sites. I couldn’t have done this without a startup scaling formula. Your scaling plan includes how to effectively outsource tasks, hire writers, and the most effective ways to spend your time as the CEO of your blogging business.
Your Blog Monetization Timeline
You need to monetize your blog in the most effective way based on its age and traffic levels. The blog monetization timeline generates the highest ROI in the shortest timeframe to make life-changing money in months, not years.
Summing It Up
Blog Growth Engine is the absolute fastest path to blogging success in the 2020s. It is the “get your blog to work for sure” plan.
Ultimately, you can learn how to create a profitable blog and make thousands of dollars a month in passive income, even if you’re brand new.
You can do this for free, without spending a dime on advertising, while having a full-time day job, and if you’ve tried before and failed.
And you can implement this strategy with any personality type and without talking to a single person if you don’t want to – I will show you exactly what to do on a daily basis to be successful.